Noted industry founder, consultant and personal training expert Thomas Plummer puts his 26 years of experience into this all-encompassing resource on the business side of fitness. In sixteen chapters Plummer identifies five core topics that are crucial for those beginning a new fitness business or looking to build an existing business. In logical, ...
Fitness industry expert Thomas Plummer presents this indispensable resource on the art of selling effectively in the fitness business. The book offers a comprehensive and detailed (yet easy-to-use and apply) examination of the process of selling. Plummer explores such topics as how and why people buy, what is expected of you as a salesperson, the ...
The eye-opening title of this book hints at just some of the varied and often almost unbelievable experiences author Thomas Plummer has witnessed throughout his years as a road warrior, maverick, and leading consultant of the fitness industry. This book reflects the lessons of small-business life that will benefit everyone who is actively engaged ...
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