Part how-to manual, part economic analysis, THE EXPERIENCE ECONOMY encourages companies to create cultures around their products, rather than concentrating on hawking goods and services. The authors point to Saturn, where new car owners are surrounded by applauding employees, and suggest that this kind of emphasis on customer experiences will ...
What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As Editors Jim Gilmore and Joe Pine point ...
Pine argues that American manufacturers must stop relying on methods of mass production and instead adopt a new manufacturing model more tailored to the needs of the marketplace.
By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to ...
In 1998, Pine and Gilmore identified "experiences" as economic offerings distinct from commodities, products, and services. In so doing, they launched an entire field of consulting in "experiential marketing" and "experience management." Since then, they have been studying how consumers determine the value of their paid-for experiences. One trait ...
This practical guide offers advice on leading edge techniques that companies can use to enhance agility, improve variety, reduce costs, develop products more quickly, speed up delivery and satisfy unique customer needs.
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