Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various ...
This illustrated book is a narrative collection of myths from every corner of the world and from many different cultures. Aimed at young people, the book contains more than 75 stories, including the great classical myths of Greece and Rome, popular Norse and Celtic myths, Egyptian Native American, Inuit and Aboriginal traditions, and tales from ...
Poems that celebrate the American experience. Included are works by Emily Dickinson, Langston Hughes, and Walt Whitman, as well as traditional spirituals, anthems, and songs of the Pueblo and Sioux.
A collection of holiday tales accompanied by color illustrations. Contributors include Hans Christian Andersen, E. T. A. Hoffmann, Ruth Sawyer, and Frank Stockdale.
This is a visual approach to explaining and elaborating upon many of the world's most interesting myths and legends. From the Hindu stories about Rama and his family to the Aboriginal myth of The Rainbow Snake, the book focuses on tales and characters from cultures around the world. Each story is illustrated with a beautiful work of art, while the ...
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