BOOKS by Barbara S Peterson

Business Plans Kit for Dummies more books like this

by Steven Peterson, Ph.D., Peter E Jaret

When you're establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well. "Business Plan Kit For Dummies, Second Edition" is the perfect ...

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Blue Streak: Inside Jetblue, the Upstart That Rocked an Industry more books like this

by Barbara S Peterson

This account of how--against all odds--an upstart airline became a profitable success in only five years is a fun, exciting narrative about a tight band of true believers who dared to try a new approach to a tough business and what makes this hot company tick.

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Rapid Descent: Deregulation and the Shakeout in the Airlines more books like this

by Barbara Sturken Peterson, James Glab

With high hopes for the public and the entire air travel industry, the US Federal government deregulated the airlines in the 1970s. The effect was chaotic fares, fewer airlines and a decline in service. This book discloses how good intentions went wrong and how deregulation's promising take-off led to a disastrous nose dive. Tracing 18 years of ...

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new only from $11.16! | first editions