In Narratology and Text, Paul Perron examines the role that literature plays in the formation of French-Canadian identity. Perron presents a narratological and semiotic analysis of canonical non-fictional and fictional texts from New France and Quebec, and illustrates how citizens of French Catholic origins living in Canada have constructed their ...
Very little has been done to show the explicit connection between the representation and the study of information despite the obvious relation that exists between them. The purpose of the conference held at Victoria College at the University of Toronto in October 1998 - titled Semiotics and the Information Sciences - was precisely to focus ...
This text is a user-friendly introduction to the semiotic study of advertising. It is intended for advertisers and marketers interested in the use of semiotics as a tool in their field. It can also be used as a basic textbook in semiotic analysis and in media courses. But even the general reader can find much to ponder here, as the authors ...
This anthology of classic readings, in semiotic theory and practice is intended to provide supplementary resource designed to give a first-hand glimpse into a selection of those texts that have either laid the foundation of the semiotic theoretical edifice or else helped shape its contemporary form.
The author of the widely acclaimed Morphology of the Folktale has written an original, comprehensive, and exciting study on how humour works, and on everything you wanted to know about the genre, in a clear, approachable, and insightful manner.
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