BOOKS by William D Perreault, Jr.

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1	Basic Marketing: A Marketing Strategy Planning Approach more books like this by William D Perreault, Jr. add to wishlist Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ... see all copies from $10.00! new only from $59.00! \| SVS
2	Essentials of Marketing: A Marketing Strategy Planning Approach more books like this by William D Perreault, Jr., Joseph P Cannon, E Jerome McCarthy add to wishlist This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. It builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 11e builds upon its pioneering beginnings that ... see all copies from $67.00! new only from $93.34! \| SVS
3	Essentials of Marketing: A Global-Managerial Approach more books like this by William D Perreault, Jr. add to wishlist see all copies from $1.99! new only from $8.00! \| first editions \| SVS
4	Perreault, Jr. ] Basic Marketing ] 2005 ] 15 more books like this by William D Perreault, Jr. add to wishlist see all copies from $1.99!
5	Essentials of Marketing more books like this by William D Perreault, Jr. add to wishlist see all copies from $2.37! new only from $13.86!
6	Applications in Basic Marketing: Clippings from the Popular Business Press 2000 - 2001 more books like this by Jr. Perreault, E. Jerome McCarthy, William D. Perreault add to wishlist A set of market clippins from popular business publications, developed to accompany the "Basic Marketing" and "Essentials of Marketing" texts. They all report intersting case studies and issues relating to topics covered in the two texts and in first marketing courses. see all copies from $1.99! new only from $2.20! \| first editions \| SVS
7	Applications in Basic Mktg 2005-2006: Clippings from the Popular Business Press more books like this by William D Perreault, Jr. add to wishlist see all copies from $1.99! new only from $1.99! \| SVS
8	Basic Marketing International more books like this by William D Perreault, Jr., E Jerome McCarthy, Jerome E McCarthy add to wishlist see all copies from $1.99! new only from $25.00! \| first editions
9	Perreault ] Basic Marketing ] 1999 ] 13 more books like this by William D Perreault, Jr., E Jerome McCarthy add to wishlist Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing mix: product, price, place and promotion. see all copies from $1.99! new only from $52.99!
10	Applications in Basic Marketing: Clippings from the Popular Business Press 1999 - 2000 more books like this by William D Perreault, Jr., E Jerome McCarthy add to wishlist This volume presents a collection of readings on marketing gathered from the popular press during 1999 and 2000. see all copies from $1.99! new only from $3.83!
11	Learning Aid for Use with Basic Marketing: A Marketing Strategy Planning Approach more books like this by William D Perreault, Jr., Joseph P Cannon, E Jerome McCarthy add to wishlist see all copies from $7.66! new only from $60.06! \| SVS
12	Learning Aid for Use with Essentials of Marketing: A Global-Managerial Approach more books like this by William D Perreault, Jr., E Jerome McCarthy add to wishlist see all copies from $1.99! new only from $72.46! \| first editions
13	Basic Marketing W/Applications in Basic Marketing: Global-Managerial Approach by William D Perreault, Jr. add to wishlist see all copies from $14.85! new only from $86.11! \| SVS
14	Essentials of Marketing, 9/E: Package #1: Text, Student Cd, Powerweb, Apps 2003-2004 by William D. Perreault; Jr. Jr., William Perreault add to wishlist see all copies from $1.99! new only from $99.00!
15	The Marketing Game! more books like this by William D Perreault, Jr., Charlotte H Mason add to wishlist see all copies from $5.59!
16	Manual of Tests to Accompany Essentials of Marketing by William D. Perreault, Jr add to wishlist This comprehensive test bank includes over 3000 multiple choice and true-false questions. Each question was written by Bill Perreault and is accompanied by the following helpful information: the answer key, where to find the right answer, the type of knowledge each question tests, and the questions difficulty level. see all copies from $10.79!
17	Applications in Basic Marketing: Clippings from the Popular Business Press, 1991-1992 more books like this by E Jerome McCarthy (Editor), William D Perreault, Jr. (Editor) add to wishlist see all copies from $1.99! new only from $1.99! \| SVS
18	Marketing - Un Enfoque Global 13b0 Edicion Con 1 CD more books like this by Jerome E McCarthy, William D Perreault, Jr. add to wishlist see all copies from $131.84!
19	Essentials of Marketing more books like this by Cannon Joseph, William D Perreault, Jr. add to wishlist This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of "Essentials of ... see all copies from $129.99! new only from $129.99! \| SVS
20	Economic and Marketing Enviroment of Management Selected Chapters From Basic Marketing (Nyack Adult Degree Completion Program) by Jr. William D. Perreault; E. Jerome McCarthy add to wishlist see all copies from $10.36!
21	Marketing by Pascale; McGuiggan Quester, Robyn; Perreault Jr., William D... add to wishlist The fourth edition of this text is driven by the creation of customer and shareholder value. This text evolved from the traditional 4 Ps but embraces new shifts and trends in the industry, and takes introductory students on an exploration of marketing with unprecedented vitality and energy. It has been updated to better capture the student's ... see all copies from $151.19! new only from $151.19!
22	Basic Marketing/Applications in Basic Marketing 96-97 by William D. Perreault Jr. add to wishlist see all copies from $1.99!
23	Basic Marketing by William D. Perreault Jr. add to wishlist "Basic Marketing 17e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that ... see all copies from $95.87!
24	Applications in Basic Marketing 1999-2000 by William D. Perreault Jr. add to wishlist This volume presents a collection of readings on marketing gathered from the popular press during 1999 and 2000. see all copies from $143.71!
25	Computer-Aided Problems to Accompay Essentials of Marketing by E. Jerome And William D. Perreault McCarthy, Jr add to wishlist see all copies from $3.02!

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