BOOKS by Don Peppers

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1	From Potter's Field more books like this by Patricia D Cornwell add to wishlist Dr. Kay Scarpetta tackles a New York murder and unravels the series of events preceding the heinous crime, using the only available evidence--the body. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
2	One to One Future more books like this by Don Peppers add to wishlist Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
3	Multichannel Marketing: Metrics and Methods for on and Offline Success more books like this by Akin Arikan, Don Peppers (Foreword by), Martha Rogers (Foreword by) add to wishlist No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed ... see all copies from $5.08! new only from $5.08! \| SVS
4	Managing Customer Relationships: A Strategic Framework more books like this by Don Peppers, Martha Rogers add to wishlist In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day ... see all copies from $49.00! new only from $57.98! \| first editions \| SVS
5	The One to One Fieldbook more books like this by Don Peppers, Bob Dorf, Martha Rogers add to wishlist Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
6	Return on Customer: Creating Maximum Value from Your Scarcest Resource more books like this by Martha Rogers, Don Peppers add to wishlist In a powerful blend of theory and practice, the authors use their years of consulting expertise with many of the world's leading companies to identify the specific products, add-ons, and services that will best increase the size and value of their customer base. see all copies from $1.99! new only from $2.29! \| signed copies \| first editions \| SVS
7	Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism more books like this by Martha Rogers, Don Peppers add to wishlist 'A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, "Rules to Break and Laws to Follow" persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your ... see all copies from $2.95! new only from $2.95! \| SVS
8	Enterprise One to One more books like this by Don Peppers, Martha Rogers add to wishlist In this title, the authors go beyond their one-to-one theory, to show practical strategies for transforming any company into a successful competitor in the age of interactivity. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
9	Making It Personal: How to Profit from Personalization Without Invading Privacy more books like this by Bruce Kasanoff add to wishlist How businesses can harness the incredible power of personalization technologies without crossing over the line. . As technology has come to permeate every aspect of organizational life today, our ability to gain access to data in real time has grown exponentially, as have our abilities to share information, knowledge, and expertise across the ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
10	Enterprise One to One: Tools for Competing in the Interactive Age more books like this by Don Peppers, Martha Rogers add to wishlist In this title, the authors go beyond their one-to-one theory, to show practical strategies for transforming any company into a successful competitor in the age of interactivity. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
11 view cover	The One to One Manager: An Executive's Guide to Custom Relationship Management more books like this by Don Peppers, Martha Rogers add to wishlist Full of company profiles and practical advice, this executive-level guide recommends that businesses develop customer- rather than product-centric strategic plans that strengthen a consumer's level of satisfaction and long-term view of the company. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
12 view cover	Life's a Pitch...Then You Buy more books like this by Don Peppers add to wishlist In fast-paced prose, the author covers the bases, including: overcoming objections, seeing eye-to-eye with your prospects, speaking the customer's language, prospecting, and follow-up. see all copies from $1.99! new only from $4.91! \| signed copies \| first editions \| SVS
13 view cover	One-to-one future : building business relationships one customer at a time more books like this by Don Peppers, Martha Rogers add to wishlist Shows how to build lasting relationships with customers by customizing services and products for each of them. The authors provide practical examples which explain how selling more goods to fewer people is the key to a more efficient and profitable future. see all copies from $2.53! new only from $52.00! \| first editions
14 view cover	One to One B2B: Customer Development Strategies for the Business-To-Business World more books like this by Don Peppers, Martha Rogers add to wishlist In the second book in their successful new One to One series, two marketing gurus focus on how to implement one-to-one marketing programs within the all-important category of business-to-business sales and service. see all copies from $5.01! new only from $11.35! \| SVS
15 view cover	Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age more books like this by Don Peppers, Martha Rogers add to wishlist A specific concept in sales strategy is examined in this book, aiming to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. This is achieved by using customer databases and interactive communications. The book contains advice on implementing the one-to-one philosophy in one's own ... see all copies from $2.53! new only from $11.99! \| first editions \| SVS
16 view cover	The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program more books like this by Don Peppers, Martha Rogers, Bob Dorf add to wishlist The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day-to-day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed ... see all copies from $2.53! new only from $43.88!
17 view cover	The One to One Manager: Real-World Lessons in Customer Relationship Management more books like this by Don Peppers, Martha Rogers add to wishlist Full of company profiles and practical advice, this executive-level guide recommends that businesses develop customer- rather than product-centric strategic plans that strengthen a consumer's level of satisfaction and long-term view of the company. see all copies from $1.99! new only from $8.80! \| SVS
18 view cover	Customer Data Integration: Reaching a Single Version of the Truth more books like this by Jill Dyche, Evan Levy, Don Peppers (Foreword by) add to wishlist 'Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the ... see all copies from $24.22! new only from $24.22! \| SVS
19 view cover	Clicks, Bricks & Brands more books like this by Martin Lindstrom, Martha Rogers, Don Peppers add to wishlist The world's most controversial marriage is currently taking place: the union between offline retailers and online e-tailers. Will the two survive the marriage? What direction will traditional retailing take over the next few years? And what role are e-tailers facing, with low earnings, weak distribution and limited consumer support? With a mix of ... see all copies from $3.99! new only from $9.99!
20 view cover	The One to One B2B: Customer Relationship Management Strategies for the Real Economy more books like this by Don Peppers, Martha Rogers add to wishlist Peppers and Rogers pioneered the one to one customer movement. In "One to One B2B" they laser in on the concerns of companies that sell primarily to other businesses. see all copies from $1.99! new only from $6.50! \| first editions
21	One-To-One Future: Building Relationships One Customer at a Time more books like this by Don Peppers add to wishlist Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product. see all copies from $3.72! new only from $46.73! \| first editions
22 view cover	Return on Customer: Creating and Maximizing Value From Your Scarcest Resource by Don Peppers & Martha Rogers add to wishlist see all copies from $22.07!
23 view cover	Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism more books like this by Don Peppers (Read by), Martha Rogers (Read by) add to wishlist Rule #1: The best measure of success for your business is current sales and profit. Rule # 2: With the right sales and marketing effort, you can always get more customers. Rule # 3: Company value is created by offering differentiated products and services. These three golden rules for running a successful business may look no more dangerous than ... see all copies from $5.79! new only from $17.14! \| SVS

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