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Zero Time: Providing Instant Customer Value-Every Time, All the Time
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by
Raymond T Yeh, Keri E Pearlson, George Kozmetsky
In the superfast world of the 21st century, businesses must react instantaneously. Being a zero-time company involves more than compressing time - it's about providing value for every customer at every opportunity. To achieve this, firms must be willing to restructure and compress relationships: they must take advantage of all that the digital ...
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