BOOKS by Donald E Parente

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Advertising Campaign Strategy: A Guide to Marketing Communication Plans more books like this

by Donald E Parente

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Written by a team of exceptionally creative advertising professors, this textbook not only illustrates what effective ad campaigns are but it also illustrates how to successfully execute them. The text outlines a comprehensive, detailed, start-to-finish campaign guide. Features: * Drawing from their diverse specialities, the authors provide an ...

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new only from $5.00! | first editions | SVS

Advertising Campaign Strategy more books like this

by Donald E Parente

add to wishlist

A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Not only does it illustrate what effective campaigns are, but also demonstrates how to successfully execute them.

see all copies from $1.99!

new only from $32.44!

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