BOOKS by A Parasuraman

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1	Marketing Research more books like this by A Parasuraman add to wishlist In "Marketing Research," the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To ... see all copies from $1.99! new only from $13.00! \| first editions \| SVS
2	Marketing Services: Competing Through Quality more books like this by Leonard L Berry, A Parasuraman add to wishlist The authors develop a framework for understanding the interrelationship between quality and marketing in services. see all copies from $2.45! new only from $11.39! \| first editions
3	Techno-Ready Marketing: How and Why Your Customers Adopt Technology more books like this by A Parasuraman, Charles L Colby add to wishlist Rapid advances in technology are having a profound impact on the marketplace. And the technology is transforming company-customer interactions. This text introduces an innovative framework for measuring how receptive customers are to adopting state-of-the-art products and services. This allows managers to customize and tailor technology and ... see all copies from $1.99! new only from $4.95! \| first editions \| SVS
4	Outlines & Highlights for Marketing Research by Parasuraman ISBN: 0618393021 more books like this by And Grewal and Krishnan Parasuraman and Grewal and Krishnan, Cram101 Textbook Reviews, Cram 101 (Compiled by) add to wishlist Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook. see all copies from $37.14! new only from $37.14! \| SVS
5	Spss Software: Used With...Parasuraman-Marketing Research by A. Parasuraman add to wishlist Available with each new textbook, this CD includes three author-created data sets relating specifically to examples and tutorials in the data analysis chapters. see all copies from $33.95! new only from $33.95!

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