Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, ...
John Pungente has dedicated his career to the proposition that we are smarter than our TVs--notwithstanding some evidence to the contrary. Martin O'Malley, for many years, dedicated his TV-watching time to baseball, but under Pungente's guidance, discovered that there is more that bears watching. Together, in MORE THAN MEETS THE EYE, they over ...
This detailed and insightful book assesses the impact of the WTO through the medium of two new multilateral agreements - the General Agreement on Trade in Services (GATS) and the Agreement on Trade-Related Aspects of Intellectual Property (TRIPs). It explains how these agreements push trade policies 'behind the border', mediating conflicts between ...
This volume is a UK/European text on direct marketing. It is a core introductory text for courses on direct marketing at undergraduate level and a supplementary text for courses in marketing communications or distribution. The text takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation ...
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
