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Marty Neumeier

Marty Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His recent series of "whiteboard" books includes The Designful Company, about the role of design in corporate innovation; Zag, named one of the "top hundred business books of all time" for its insights into radical differentiation; and The Brand Gap, considered by many the foundational text for modern brand-building. In the 1990s Neumeier was editor...See more