"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ...
"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and ...
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision ...
'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your ...
The definitive World War II history of the U.S. Air Force's oldest fighter unit, which cut its combat teeth over France in World War I The 1st Fighter Group flew Lockheed P-38 Lightnings throughout World War II and were in constant combat with Italian, German, or Rumanian air forces from November 1942 until the end of the war. Flying both escort ...
"As featured in the Sunday Times" BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately ...
This is a first course in two of the 20th century's most exciting contributions to physics: special relativity and quantum theory. Historical material is incorporated into the exposition and nearly every section contains at least one illustrative example (with all calculations), and each chapter has a wide selection of problems. Topics covered ...
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