"Marketing Management: A Strategic Decision-Making Approach 6th Edition" concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and ...
"Marketing Management, 5/e" by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets this book apart from other texts that place ...
"Marketing Strategy 6/e" is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision ...
'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist No matter how talented you are, no matter how much capital you have, no matter how good your ...
Special Forces veteran John F. Mullins delivers the third book in this realistic and action-packed series follows a core group of Special Forces soldiers through the jungle of Vietnam and beyond. Original.
In the tradition of W.E.B. Griffin's "New York Times" bestselling Brotherhood of War series comes a new series from a former Special Forces patrol leader featuring Green Beret Captain Finn McCulloden and his troops in Vietnam. Original.
In submitting to the public the following articles on water finding, by the method known as dowsing, or, with the divining rod, the authors are fully aware of the fact that, although the method has been practiced from time immemorial, and has achieved unquestionably astonishing results, it has not been accepted as proven by the scientific world, ...
Traditionally, institutions of higher education have been viewed as the gateway to a better future, despite the fact that so many of the neighborhoods surrounding them have been filled with hopelessness and despair. In Promise and Betrayal, the authors want nothing less than to start a revolution in higher education, calling on partnerships ...
Discover Idaho with a "Compass" The best lodgings, restaurants, festivals, and rodeos Literary extracts from Idaho writers past and present Extensive historical background for each of the state's regions Beautiful color and archival photos River rafting and hiking the backcountry Detailed color maps Skiing Sun Valley Sites and scenery of Idaho's ...
"Fodor's. For Choice Travel Experiences. " The guide that has it all-spectacular photography, evocative prose, insider tips, and detailed color maps to help you make the most of your trip. Written by longtime Idaho residents, "Compass American Guides Idaho" provides in-depth coverage of the history, culture and character of one of America's most ...
Author Tom Mullins, a winning college football coach himself, sought input from eight national champion football coaches for their approaches in building balanced and cohesive teams. Their responses are the Key Principles shared in The Leadership Game.
Frangible Ammunition represents the first viable revolutionary change to firearms science in the past 100 years! A polymer-compound round that produces no splashback and vastly decreased ricochets, frangible ammo is ideal for marksmanship training for both indoor and outdoor ranges, tactical team training, close-in engagement of metal targets and ...
Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides ...
"As featured in the Sunday Times" BMW promised a bright new future for Rover. In turn, Rover was to keep BMW as the independent car dynasty it wanted to remain. But it all went wrong. Badly wrong. From M&A through a battle of executive egos, to union in-fighting and boardroom bloodshed. The clash of cultures, disastrous decisions and ultimately ...
The definitive World War II history of the U.S. Air Force's oldest fighter unit, which cut its combat teeth over France in World War I The 1st Fighter Group flew Lockheed P-38 Lightnings throughout World War II and were in constant combat with Italian, German, or Rumanian air forces from November 1942 until the end of the war. Flying both escort ...
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. The book's strategic decision making ...
This is a first course in two of the 20th century's most exciting contributions to physics: special relativity and quantum theory. Historical material is incorporated into the exposition and nearly every section contains at least one illustrative example (with all calculations), and each chapter has a wide selection of problems. Topics covered ...
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