BOOKS by Marieke K De Mooij

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1	Global Marketing and Advertising: Understanding Cultural Paradoxes more books like this by Marieke K De Mooij, Dr. Marieke K De Mooij Praise for the First Edition 'Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ...Numerous examples abound throughout the text' - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities ... see all copies from $35.74! new only from $44.95! \| SVS
2	Consumer Behavior and Culture: Consequences for Global Marketing and Advertising more books like this by Marieke K De Mooij, Dr. Marieke K De Mooij 'It is no exaggeration to say that de Mooij's theory and findings as presented in this book might serve as a basis and a source of inspiration for an emerging sociology of translation, not only in terms of modelling and empirical research, but also for didactic purposes. Her model and findings have the potential to offer invaluable input into the ... see all copies from $13.82! new only from $51.43! \| SVS
3	Global Marketing and Advertising: Understanding Cultural Paradoxes more books like this by Dr. Marieke K De Mooij, Marieke K De Mooij, Dr. Geert Hofstede (Foreword by) 'Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ...Numerous examples abound throughout the text' - Choice Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies ... see all copies from $5.00! new only from $99.00!
4	Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising more books like this by Marieke Demooij, Warren J Keegan, Marieke K De Mooij This worldwide overview of all aspects of international, multinational and global advertising goes deeply into cultural differences between countries which influence life-style research done worldwide. The book discusses aspects of standardization and differentiation as well as centralization vs decentralization of communication activities. It ... see all copies from $3.17!
5	Advertising Worldwide: Concepts, Theories and Practice of International, Multinational and Global Advertising more books like this by Dr. Marieke K De Mooij, Marieke K De Mooij Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising, and includes new material on eastern Europe, international media ... see all copies from $16.95!
6	Outlines & Highlights for Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke, ISBN: 0803959702 more books like this by Textbook Reviews Cram101 Textbook Reviews, Dr. Marieke K De Mooij, Cram 101 (Compiled by) Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook. see all copies from $13.14! new only from $13.14! \| SVS

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