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Global Competitive Strategies in the New World Economy: Multilateralism, Regionalisation, & the Transnational Firm
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by
Hafiz Mirza (Editor)
This work provides a detailed analysis of the strategic responses of transnational firms to current trends in the world economy, particularly those of gloablization and regionalization. The primary focus is on the strategy of East Asian firms in Europe, North America and Asia, including considerations of the trading factors exemplified by the ...
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