In its debut edition in 1983, "A History of Graphic Design" received accolades from the Association of American Publishers as a publishing landmark. Now in its Fourth Edition, this unrivalled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Widely accepted as the most authoritative book ...
For more than two decades, this is the type book of choice for design professionals and students. Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its ...
This book includes 80 full-color pages addressing the important issue of color in typographic design. New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and way finding ...
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design ...
Critical acclaim for previous editions of A History of Graphic Design "I expect it to become a foundation and keystone of serious study ...it is a fortress work." -Communication Arts "[It] traces the role of the designer as a messenger of culture." -STA Journal "Now ...a hefty, yet concise, documentation of the entire field exists." -Print "It is ...
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts ...
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic ...
New technology has dramatically upgraded the appearance and encouraged the proliferation of many contemporary versions of the great classic typefaces. This volume, from the publishers of "Print" magazine, explores the phenomenon creating a surge of interest in these revivals. Illustrated with digital versions of Bodoni, Caslon, Baskerville and ...
Bursting with vibrant colour and imagination , advertising art made a dramatic leap in maturity as it soa red into the free love and ''me'' decades. Blik catches the wa ve of today''s craze for the look of the sixties and seventie s. '
A new expression of Carson's famously original way of seeing, 'fotografiks' are curiously fleeting images that seem to have been lifted out of their mundane context and abstracted to another realm. Anecdotal captions provide philosophic comments on the nature of the photographs, aspects of the page design and observations on the process of ...
America between 1885 and 1905 was in the heat of a poster craze. The country's finest artists and illustrators were commissioned to design advertising posters whose popularity soon overshadowed the products they were meant to promote. Designed to Sell presents vintage posters by 45 artists, including Maxfield Parrish, Blanche McManus, and Maurice ...
This anthology is designed to enrich the reader's understanding of 20th-century type design and typography. It contains more than 50 important, known and rare texts by critics, historians and type designers about the history, aesthetics and practice of type design and typography. There are essays by major type masters such as W.A. Dwiggins, ...
This design compendium features more than 30 0 examples of the best work of six of the greatest names in modern design. These are the artists who created the identie s of Warner, AT&T, IBM and UPS, and whose work has influence d an entire culture. '
Exploring the synergy between photography and graphic design, this text presents a compilation of photographs and designs by David Carson. His design of the book builds on his innovative approach to magazine design that garnered international acclaim for many publications.
Una extraordinaria y definitiva historia de la comunicacion grafica. Casi 1500 ilustraciones que abarcan la historia del diseno grafico desde la prehistoria hasta nuestros dias.
This design compendium features more than 30 0 examples of the best work of six of the greatest names in modern design. These are the artists who created the identie s of Warner, AT&T, IBM and UPS, and whose work has influence d an entire culture. '
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