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Managing Marketing Performance
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Helen Meek, Roger Palmer, Richard Meek
Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. It is co-written by the CIM ...
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Accounting: An International Perspective
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Gerhard G. Mueller, Gary E. Meek, Helen Gernon
The role of accounting in an increasingly global business environment is taking on new dimensions, as the open exchange of information--particularly accounting information--becomes more crucial than ever to multinational corporations and those working in global markets. Accountants familiar with the international aspects of their field have the ...
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Strategic Marketing Management: Planning and Control
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Richard Meek, Helen Meek, John Ensor
This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The text contains: a firmly international perspective; material to cover e ...
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Accounting, Association for Investment Management and Research Edition: An International Perspective
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Gerhard G Mueller, Helen Gernon, Gary K Meek
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Accounting: An International Perspective
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Helen Morsicato Gernon, Gary Kenneth Meek
This title is for two primary markets: upper level accounting and MBA accounting. It may be used (a) to supplement the international coverage of an advanced course; (b) in a topics seminar where international accounting is being covered in 3 or 4 weeks; or (c) in an international accounting course where the focus is on cases and a brief text is to ...
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Strategic Marketing Management: Planning and Control
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Helen Meek, John Ensor
"Butterworth-Heinemann's 2002-2003 CIM Coursebook" series offers you the complete package for exam success. Comprising the fully updated coursebook texts and free online access to the MarketingOnline learning interface, it offers everything you need to keep you on course! This coursebook is co-written by the CIM Senior Examiner for the Strategic ...
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Accounting
by
Helen Meek Gernon, Gary Kenneth
"Accounting: An International Perspective, 5e", was written for two primary markets - upper level accounting and MBA Accounting. The Gernon-Meek text could be used in an advanced accounting course where the international coverage in the main text is either weak or out of date; in a topics seminar where international accounting is being covered in ...
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Managing Marketing Performance: Professional Postgraduate Diploma in Marketing
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Helen Meek, Richard Meek, Roger Palmer
"BH CIM Coursebooks" are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up-to-date with changes in Marketing strategies. Carefully structured to link directly to the CIM ...
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CIM Coursebook 08/09 Managing Marketing Performance
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Helen Meek, Richard Meek, Roger Palmer
'"Butterworth-Heinemanns CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers ...
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Marketing management
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by
Helen Meek, R. M. Meek, Institute of Financial Services
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