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Ulrike Mayrhofer

Ulrike Mayrhofer is Professor of Management at IAE Lyon (Institut d'Administration des Entreprises), Jean Moulin Lyon 3 University, France. She is the Director of the Magellan Research Centre and Vice-President of Atlas/AFMI (Francophone association for international management). She has written several books and case studies, as well as many journal articles on multinational companies.