In THE END OF DETROIT, the author argues that U.S. manufacturers missed a critical chance in the 1990s to win back the market for American-made cars. American manufacturers left themselves vulnerable to outpacing by foreign carmakers, she asserts, by putting too much emphasis on the high-profit SUV and truck markets. She also discusses the greater ...
Nearing financial ruin and frustrated by the inability of a tradition-bound CEO to see the warning signs, in 1992 the General Motors board of directors took drastic action. In a daring coup that shook the auto industry, the board seized control of the world's largest carmaker from chief executive Robert Stempel and handed it to an unassuming New ...
This volume looks at the future of the manufacturing industry, examining a group of companies who are influential in its future. The author looks at the techniques of companies throughout the USA, Europe and Asia, including Hewlett-Packard, Lear, Allied Signal, Toyota, Samsung, Yoplait and Bosch.
Maynard presents a compelling, story-driven narrative about how foreign companies, despite the suspicion and unease many Americans harbor, are powerfully and positively transforming America's communities and economy.
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