BOOKS by Renee Mauborgne

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant more books like this

by W Chan Kim, Renee Mauborgne

$16.50

(used hardcover, see detail)*

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Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from ...

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new only from $19.95! | signed copies | first editions | SVS

La Estrategia del Oceano Azul more books like this

by W Chan Kim, Renee Mauborgne, Adriana de Hassan (Translator)

$28.44

(used softcover, see detail)*

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