Thomas Watson Sr. became CEO of Computing Tabulating Recording Company in 1914; 10 years later, IBM was born. How his stewardship took IBM to the top and almost single-handedly shaped the computer industry is recounted in MAVERICK AND HIS MACHINE. Maney, author and technology columnist for USA Today, also takes readers into the private life of the ...
A tale of big ideas ...big egos ...and the billions to be won or lost in the exploding communications industry "An exciting, well-written, fast paced book on a fascinating topic. It is down to earth, realistic, and important. Kevin Maney artfully demystifies the explosion of new technologies and businesses that are radically changing the way we ...
In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
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