"The New Marketing" presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides ...
This volume provides a detailed and comprehensive review of current knowledge concerning the effect of drugs on sexual function. It should raise awareness of such effects which commonly cause distress to patients. Written by leading figures in the fields of sexual medicine and psychopharmacology, the drug effects are discussed in the context of ...
The information revolution is radically changing industry, fuelled by the coming of age of database technology and the establishment of a global market through the Internet. This has enabled the development of customer-tailored products and IT-enabled marketing. For marketing managers required to exploit the benefits the technology offers, the ...
Depression is a complex emotion and physical state. It affects a substantial proportion of the population at some time in their lives, and ranges from a mild mood disturbance to a major life-threatening illness. In many cases the risk of suicide influences management. In the past 30 years, the advent of electroconvulsive therapy and of the modern ...
Each sub-section within a chapter is introduced with key ideas, a statement covering the main points within that part of the chapter. Each sub-section ends with graded activities covering knowledge and understanding, and problem-solving.
by
J.B. Trapp (Volume editor), Kate Rudy (Volume editor), Noel Malcolm (Volume editor), Jean Wilson (Volume editor), Stefano Rapisarda (Volume editor), John Monfasani (Volume editor)
"Standard Chemistry" is a core textbook that provides complete coverage of the Scottish Standard Grade Syllabus in chemistry. It is a student-centred text and is clearly differentiated into general and credit levels. Each chapter includes introductory key ideas and a readily accessible text on a wide range of industrial, environmental and socio ...
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
