BOOKS by Stan Maklan

Competing on Value: Bridging the Gap Between Brand and Customer Value more books like this

by Stan Maklan, Simon Knox, Ian Ryder (Foreword by)

There has been a fundamental change in the purchasing motivation and behavior of customers and the methods by which companies meet these new customer expectations. Companies are re-examining their fundamental assumptions about the way in which they define and deliver value to their customers. Marketing and brand strategies successfully deployed in ...

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new only from $26.98! | first editions | SVS

Customer Relationship Management: Perspectives from the Market Place more books like this

by Simon Knox, Stan Maklan, Adrian Payne

"Customer Relationship Management" presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy ...

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new only from $49.95! | SVS

Cranfield Research Report Business Case for Customer Relationship Management (Financial Times Series)

by Lynette Ryals Simon Knox, Stan Maklan

Companies are increasingly recognising the benefits of adopting a more customer-focused approach to their business. Furthermore, the availability of new technology is enabling organisations to communicate more effectively with their customers and develop a better understanding of their needs. Improving your customer knowledge and meeting their ...

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