BOOKS by Tina M Lowrey

Contemporary Consumption Rituals: A Research Anthology more books like this

by Cele C Otnes (Editor), Tina M Lowrey (Editor)

Bringing together scholars in consumer behaviour, history, anthropology, religious studies, sociology, and communication, this anthology spans the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. ...

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Brick & Mortar Shopping in the 21st Century more books like this

by Tina M Lowrey (Editor)

"Brick and Mortar Shopping in the 21st Century" explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: Which ...

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Psycholinguistic Phenomena in Marketing Communications more books like this

by Tina M Lowrey

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. "Psycholinguistic Phenomena in Marketing Communications" is the first book to address the growing research in this area. This timely volume combines ...

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