For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, ...
Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that ...
Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.
"Marketing Challenges: Cases and Exercises" provides the instructor with a wide range of cases, including the best selection of international cases. These include all the elements and variables of the marketing mix, plus strategy and planning. "Marketing Challenges: Cases and Exercises" contains a mix of the old with the new, combining classic ...
A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.
This book is a European version of Christopher Lovelock's highly successful original. The text, readings and cases have been rewritten and/or replaced and/or adapted to make them more appropriate for the European market. Lovelock, who is British, has been instrumental in the adaptation. Instructor's Manual (0-13-020763-2).
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper "marketing mix"--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing ...
This is an adaptation of Lovelock's best-selling Services Marketing specifically aiming to cover Asian conditions. The adaptation explains services marketing concepts in the context of Asian cultures, business and economic environments. While retaining the salient features presented in the original text, the adaptors have successfully infused the ...
Combining cases with introductory material, this text addresses management situations across a range of industries, with regard to service industries. It looks at service processes, performance, profitability and people. Demonstrations of the unique aspects of value-added services are given, showing how contemporary strategies differ from ...
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