|
Cases in Strategic Marketing
more books like this
by
Lew G Brown, David W Rosenthal
For undergraduate and MBA Marketing Strategy and Marketing Management courses. This casebook offers a collection of 39 real cases that are pedagogically sound, appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategic marketing. Decision focused, peer-reviewed, and classroom tested, ...
see all copies
from $1.99!
new only
from $2.20!
|
first editions
|
SVS
|