One of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors who just might invent the next hula hoop.
Author, imagineer and marketing whiz Richard C. Levy throws out the theoretical and shares his formula for success to demonstrate how anyone with a bright idea can take it to the marketplace, and then all the way to the bank. Drawing on his experience as creator of the best-selling game, Adverteasing , the Wayne's World VCR game and scores of ...
-- Written by the creator of the Furby "RM" and over 200 other products. -- Contains the author's proven personal strategies, methods, and insider information that only a fortunate few possess. -- Covers everything aspiring inventors need to know-from how to develop their idea into something patentable to marketing their invention to the outside ...
"A thorough book on the subject". -- Chicago Sun Times No other guide to inventing leads you so expertly through the marketing labyrinth -- from how to patent, trademark or copyright an idea to how to save thousands of dollars in legal fees. Beyond the basic how-to information, you can also find here's-where data that every inventor/entrepreneur ...
This is the eighth volume in a series dedicated to publishing current research and conceptual papers in the broad-ranging area of the sociology of health.
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