Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
At last, guerrilla marketing guru Jay Conrad Levinson applies his proven guerrilla philosophy to advertising, the most elusive, seductive, and expensive branch of the marketing tree. Teeming with anecdotes about past and current advertising successes and failures, GUERRILLA ADVERTISING is sure to entertain readers as they learn the nuts and bolts ...
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent. Levinson, the authority on big-business marketing on a small-business budget, takes this concept one step further by offering scores of marketing ideas that are completely free. He proves ...
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule ...
The bestselling business classic that started a marketing revolution when it was first published in 1983. In this completely revised and expanded third edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
This newest volume in the series will guide the aspiring guerilla marketer beyond inspiration and into the world of specific action. The first section takes the reader through the bewildering process of developing a marketing campaign and then offers detailed descriptions of more than 100 specific marketing tools--from contests to affinity ...
From the author of the best-selling Guerilla Marketing series, here is the received wisdom by "guerilla guru" Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client--buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can ...
Not only is marketing research well within the budget of any company, it's also a resource you can ill afford to ignore. "Guerrilla Marketing Research" shows how your business, whatever it's size, can benefit from conducting focus groups and surveys - and reveals how to do it for far less money than you think. Illustrated with examples taken from ...
Trade shows are becoming an increasingly popular method of offering goods, marketing services, meeting contracts and earning bigger profits. Each year over 100,000 companies participate in trade shows, spending 12 billion dollars a year. Since companies invest a lot of money and generate millions of dollars of revenue from these sales, it is ...
How to build publicity campaigns from the inside out. Guerrilla Publicity is set to become the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from scratch, how to zero-in on a targeted market, and how to infuse a marketing plan with publicity hooks. This motivational book also includes ...
Guerrilla Multilevel Marketing delivers 100 low cost marketing tactics for bringing in an endless stream of qualified prospects after your warm list is exhausted. It simplifies marketing so that anyone can get immediate results and teach others the system. It helps you gain and sustain momentum in your business. It builds confidence in yourself, ...
Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level.
When Guerilla Marketing was published in 1983, Jay Levinson was the first to present this innovative, take-no-prisoners approach to marketing for the small business owner. Now completely revised, Levinson identifies how to reach the fastest-growing markets of the '90s.
Packed with proven insights and techniques, this practical manual shows writers 100 ways to sell their books, presenting each technique in an easy-to-grasp, short format. Topics include networking to generate free publicity, using the Internet, getting the most from conferences, and more.
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is ...
American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.
"Guerrilla Networking" is all about becoming the type of person other people want to meet. Marketing legend Levinson and Mann, author of "The Theatrical Juggernaut," show how one can be that person.
Marketing masters Jay Conrad Levinson and Al Lautenslager provide new marketers with the latest version of the winning 30-day plan that has already helped thousands achieve marketing success.
The author presents a practical guidebook with ideas for a seemingly infinite number of entrepreneurial ventures, financial rewards, and an integrated, soul-satisfying life.
Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.
This title not only orients readers to the Internet by demonstrating how to apply the authors proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting business electronically. It is a definitive, A-to-Z guide that provides readers with everything from the practical use of software to explanation of ...
Revised for the 1990s, this is a handbook for increased earning power. Filled with new and suprising ways to augment income, it offers information on how to get started, how to market and promote oneself, and how to build lasting, productive relations with clients.
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." --Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." - ...
At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.
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