BOOKS by Donald R Lehmann

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1	Analysis for Marketing Planning more books like this by Donald R Lehmann add to wishlist "Analysis for Marketing Planning, 6/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This ... see all copies from $1.99! new only from $4.85! \| first editions \| SVS
2	Product Management more books like this by Donald R Lehmann add to wishlist "Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" ... see all copies from $1.99! new only from $41.50! \| first editions \| SVS
3	Marketing Research more books like this by Donald R Lehmann, Sunil Gupta, Joel H Steckel add to wishlist For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides ... see all copies from $15.40! new only from $15.40! \| first editions \| SVS
4	Managing Customers as Investments: The Strategic Value of Customers in the Long Run more books like this by Sunil Gupta, Donald R Lehmann add to wishlist What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure ... see all copies from $19.47! new only from $19.47! \| first editions \| SVS
5	Market Research and Analysis more books like this by Donald R Lehmann add to wishlist see all copies from $1.99! new only from $99.00! \| first editions \| SVS
6	Lehmann ] Analysis for Marketing Planning ] 2002 ] 5 more books like this by Donald R Lehmann, Russell S Winer add to wishlist Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from soun see all copies from $1.99! new only from $14.04! \| first editions
7	Analysis for Marketing Planning more books like this by Ronald R Lehmann, Russell S Winer, Donald R Lehmann add to wishlist see all copies from $1.99! SVS
8	Reflections on the futures of marketing : practice and education by Donald R. Lehmann, Katherine E. Jocz, Marketing Science Institute add to wishlist see all copies from $1.99! new only from $10.00! \| SVS
9	Assessing Marketing Strategy Performance (Marketing Science Institute (Msi)) by Christine Moorman And Donald R. Lehmann Eds add to wishlist see all copies from $70.00! new only from $83.12!
10	Marketing Metrics and Financial Performance (Marketing Science Institute (Msi) Relevant Knowledge Series) by Donald R. Lehmann And David J. Reibstein add to wishlist see all copies from $58.88! new only from $64.76!

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