Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public ...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public ...
Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co ...
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.
Focusing on those skills necessary to any public relations practice, this text covers such topics as the role and responsibilities of practitioners, theories of persuasion and the different writing styles for both print and electronic media.
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