The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and suggestions for marketing books, all illustrated with real-life examples.
Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense ...
Kremer, editor of the "Book Marketing Update", describes more than 1,000 ideas, tips and suggestions for marketing books--all illustrated with real-life examples showing how other authors and publishers have marketed their books. "1001 Ways to Market Your Books" also includes a chapter on how authors can capitalize on the increased recognition a ...
"FIELD GUIDE TO DYNAMICAL RECURRENT NETWORKS Acquire the tools for understanding new architectures and algorithms of dynamical recurrent networks (DRNs) from this valuable field guide, which documents recent forays into artificial intelligence, control theory, and connectionism. This unbiased introduction to DRNs and their application to time ...
Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds ...
"Are you "only as good as your last game"?" "Is it really just a matter of "keeping your eye on the ball"?" "Pure Sport: Practical Sport Psychology" explains in everyday language the whys and wherefores of contemporary sport psychology - pinpointing what works and what doesn't when it comes to performance enhancement. As the title suggests, "Pure ...
"Are you "only as good as your last game"?" "Is it really just a matter of "keeping your eye on the ball"?" "Pure Sport: Practical Sport Psychology" explains in everyday language the whys and wherefores of contemporary sport psychology - pinpointing what works and what doesn't when it comes to performance enhancement. As the title suggests, "Pure ...
Based on survey data derived from face-to-face interviews with 2400 schoolchildren, 600 four-day time diaries and focus groups with both elite performers, coaches and parents, this text offers an overview of young people's involvement in sport and physical acivity in the 1990s. Deliberately set in the context of the literature on sport involvement ...
Looking for a reason to take the day off? Look no further. From Homemade Bread Day to God-Awful Tie Day to American Beer Week and National Anti-Boredom Month, here are more than 3,000 special days, weeks, months, and anniversaries that readers can use to promote their products, plan meeting themes, uncover story ideas--or use as an excuse to take ...
This title looks at recent sport psychology literature by presenting this material within a framework which will be immediately recognizable to students of psychology and which should thereby bring the world of sport psychology closer to the heart of psychology. To achieve this the book is structured around key subject areas within psychology. ...
This overview of existing gender research in psychology adopts a multiple perspective approach. It begins by introducing the reader to the main theoretical standpoints and debates in the field. The following chapters cover major issues which are of central importance to the topic, such as emotion, cogniton, identity and masculinity. The remainder ...
Sport Psychology presents an accessible overview of current research and debate in the psychology of sport and exercise. Combining important theoretical frameworks and current empirical evidence, it uses sporting examples to explain concepts and applications in a clear and engaging way. The history, background and theory of each topic is discussed ...
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Self-Publishing Manual: How to Write, Print, and Sell Your Own Book
