For introductory-level courses in Advertising offered by communications, journalism, and marketing departments. This revision of the classic Kleppner text provides a sophisticated overview of the marketing communication field, branding, integrated communications, and new media advertising. Covering the entire field of advertising with special ...
With a totally fresh voice--carefully controlled yet without artifice--Thomas King presents a complex web of character, myth, folklore, and very contemporary experience. Green Grass, Running Water is a rich tale that ranges from a Blackfoot reservation to Hollywood, weaving magical humor, revisionist history, nostalgia and sacred humanity into one ...
The seventh edition of "Advanced Financial Accounting" is a comprehensive and highly illustrated presentation of the accounting and reporting principles used in a variety of business entities. The complete presentations of worksheets, schedules, and financial statements allow students to see the development of each new topic. The book's building ...
Complex, contentious, and blessed with the ability to find the next big talent, David Geffen has left his mark on American popular culture. This traditional biography is also a business success story that chronicles how the self-educated Brooklyn boy, son of a brassiere maker, rose to become one of the richest men in America. Photo insert.
It's welcome to New York and watch out for the locals in this delightful new tale of love, mystery, madness and mayhem in the most intriguing, romantic and fast-paced setting of them all--New York City. Readers will join master storytellers Larry King and Thomas H. Cook on this top-speed ride through the bright lights of the big City and down ...
Truth and Bright Water are towns on either side of the river that separates Montana and Canada, where two Alberta Indian boys, Tecumseh and Lum, live with their families. The book begins with a suicide--a woman jumps into the river--and ends with the boys' involvement in the Indian Days Festival, which brings to light unexpected revelations.
In this gentle and humorous novel, Medicine River, a small town that lies outside the Blackfoot Reservation, comes vividly to life. Thomas King's portrait of Native American life has already been acclained by Tony Hillerman who wrote of Medicine River, "A lovely book...Thomas King is off to a wonderful start".
Renowned cultural resource management consultant Thomas F. King demystifies this web of regulations surrounding this field, providing frank, practical advice on how to ensure regulatory compliance in dealing with archaeological sites, historic buildings, urban districts, sacred sites and objects, shipwrecks, and archives. In this brief, informally ...
From the host of CNN's "Larry King Live" and an Edgar Award-winning mystery writer comes a madcap caper about the bright lights and dimwits of Manhattan. "[A] delightful farce . . ."--"Publishers Weekly."
Taking on nothing less than the formation of modern sexual and gender identities, King examines the way masculinity in the 17th and 18th centuries was reconfigured, and how heterosexuality in turn became naturalized. This is a crucial work by one of the field's leading scholars. The Gendering of Men, 1600-1750 traces the transition from a society ...
A trickster named Coyote rules her world, until a funny-looking stranger named Columbus changes her plans. Unimpressed by the wealth of moose, turtles, and beavers in Coyote's land, he'd rather figure out how to hunt human beings to sell back in Spain. Thomas King uses a bag of literary tricks to shatter the stereotypes surrounding Columbus's ...
The world certainly suffers no shortage of accounting texts. The many out there help readers prepare, audit, interpret and explain corporate financial statements. What has been missing is a book offering context and discussion for divisive issues such as taxes, debt, options, and earnings volatility. King addresses the why of accounting instead of ...
Renowned cultural resource management consultant Thomas F. King demystifies this web of regulations surrounding this field, providing frank, practical advice on how to ensure regulatory compliance in dealing with archaeological sites, historic buildings, urban districts, sacred sites and objects, shipwrecks, and archives. In this new edition, King ...
Can modern science tell us what happened to Amelia Earhart? The International Group for Historic Aircraft Recovery (TIGHAR) has spent fifteen years searching for the famous lost pilot using everything from archival research and archaeological survey to side-scan sonar and the analysis of radio wave propagation. In this spellbinding book, four of ...
This new edition includes a full bibliographical and critical account of "The Mistress". The authority of early printed editions is tested against many other versions of the poems appearing in manuscript copies, printed miscellanies, and as song texts. Illustrated.
Arms medical students with a complete guide to the seven subjects covered on the USMLE Step 1, including anatomy, physiology, biochemistry, microbiology, pathology, pharmacology, and behavioral sciences. The book features over 1,200 exam-type questions, answers with detailed rationales, and two integrated practice tests.
An authority on natural and environmental heritage offers a cutting and candid analysis of policies and practices, showing the dysfunctional nature of the current cultural heritage preservation process. Most people agree that our heritage - both natural and cultural - should be protected. Then why does development run rampant, aided - rather than ...
Closely coordinated with the text, the study guide contains summaries of the key concepts presented in each chapter and provides self-diagnostic and review materials in the form of multiple-choice, true/false, and fill-in-the-blank questions, as well as both short and comprehensive exercises and problems. The solutions are provided so that ...
Professionals in Speech-Language Pathology, Audiology, Special Education, and related fields are becoming more interested in how humans use technology. Until now, the books available on human factors were more engineering oriented; this new reference is readable and understandable to students, professionals, assistive technology users, families, ...
This fully revised edition teaches readers how to understand and use accounting information in their business decisions. Taking a user-oriented approach, the text spotlights the link between accounting information and decisions and helps readers gain an appreciation of the strengths and weaknesses of reported accounting information for making ...
A demonstration of how Jung's quest for wholeness through the "four" faculties he saw in every psyche can be seen in the growth of the ideas of 12 key philosophers. The author examines and compares the 12 philosophers and gives an explanation of the development of their thought.
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