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BOOKS by Valerie Kijewski

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The Best Readings from Business Marketing Magazine: Views from the Trenches

The Best Readings from Business Marketing Magazine: Views from the Trenches more books like this

by Valerie Kijewski (Editor), David T. Wilson (Editor), Bob Donath (Editor)

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This text is a collection of some of the best articles from Business Marketing magazine, the only publication written exclusively for business-to-business marketing professionals and the most authoritative source of real-world business marketing activities. This book should be of interest to students taking a course in business marketing.

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