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1. Marketing
by Roger A Kerin
Marketing, 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a ... More
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2. Marketing
by Eric N Berkowitz, Ph.D.
The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.
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3. Study Guide to Accompany Marketing
by Kerin
The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide ... More
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