Updated to include present-day anecdotes and current personalities, "The New Psycho-Cybernetics" remains true to Dr. Maltz's promise: RIf you can remember, worry, or tie your shoe, you can succeed with Psycho-Cybernetics!
You've come up with a brilliant idea for a brand-new product or service you "know" could make you rich. Or maybe you currently own a business that pays the bills, and your dream is to become a fabulous millionairre. But how? "How to Make Millions with Your Ideas" has all the answers. This book is packed with the true stories and proven advice of ...
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this ...
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits. Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, ...
Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of ...
This one-of-a-kind sales guide goes beyond common techniques and introduces a radically different approach. The infamous Mayflower Madam and the man known as the Millionaire Maker divulge the art of sales, and reveal exclusive secrets for increasing profits without increasing expenses.
This new edition of The Ultimate Sales Letter has clear and dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base as quickly as possible and draw them in with Dan Kennedy's creative and inspiring graphic enhancement ideas at their fingertips. Readers will find: * Dan Kennedy's 28 ...
FREE-Audio CD INSIDE Featuring Exclusive Interview with the Author-PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters Here it is: no warm 'n fuzzies, no academic theories-just hard-core strategies from real world trenches...the long-overdue management book no one but Dan Kennedy would dare to write. This is your permission slip to take ...
A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.
Marketing starts with putting together the best, most promotable message possible that truthfully represents the 'goods' you have, and that message has to highlight a 'USP'- a unique selling proposition. The Ultimate Marketing Plan will equip readers with the tools they need to find their own "USP" for all their products, services, or businesses ...
Direct mail marketer Dan Kennedy debunks 21 treasured maxims to show that the ideas people thought were helping them were actually holding them back. NO RULES is filled with real-life stories of ordinary people who have looked tradition square in the face and rejected it, taken their destinies into their own hands, and achieved success beyond ...
This lively, no-nonsense guide debunks twenty treasured maxims to show would-be millionaires that the techniques they thought were helping them are actually holding them back. Entrepreneur and motivational speaker Kennedy explains in an easy-to-understand fashion how the advice of so-called "experts" runs against the experience of most successful ...
Written to help business owners, managers, and professionals think differently about their businesses, this book focuses on using new, innovative methods to increase profits.
Throughout the pages of Celebrity Leverage, you'll discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are what I ...
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