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BOOKS by Warren J Keegan

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1	Global Marketing more books like this by Warren J Keegan, Mark C Green Following the tradition of Keegan's acclaimed "Global Marketing Management," this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate ... see all copies from $1.99! new only from $6.00! \| first editions \| SVS
2	Global Marketing Management more books like this by Warren J. Keegan This is a leading graduate-level case book in international marketing, as well as a popular reference book for practitioners. see all copies from $1.99! new only from $3.52! \| first editions \| SVS
3	Marketing more books like this by Warren J Keegan In this edition we have more fully integrated our explorations of marketing ethics and social and environmental responsibility throughout the book, although some such discussions are highlighted in special sections. see all copies from $1.99! new only from $1.99! \| first editions
4	Marketing Plans That Work more books like this by Malcolm H. B. McDonald, Warren J. Keegan This practical step-by-step guide to successfully preparing and executing a marketing plan combines the very best of current practice with necessary theoretical and technical background. see all copies from $1.99! new only from $15.00! \| first editions \| SVS
5	Great Answers to Tough Marketing Questions more books like this by P. R. Smith * Refreshingly easy to read and use, this is a marketing book like no other. see all copies from $2.97! new only from $18.09! \| first editions \| SVS
6	Offensive Marketing: An Action Guide to Gaining Competitive Advantage more books like this by Warren Keegan, Hugh Davidson In this book, with more than 200,000 copies sold in Europe, the authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. see all copies from $20.20! new only from $25.10!
7	Judgments, Choices, and Decisions: Effective Management Through Self-Knowledge more books like this by Warren J Keegan see all copies from $1.99!
8	Advertising Worldwide: Concepts, Theories, and Practice of International, Multinational, and Global Advertising more books like this by Marieke Demooij, Warren J Keegan, Marieke K De Mooij see all copies from $3.24!
9	Principles of global marketing more books like this by Warren J. Keegan, Mark C. Green see all copies from $1.99! new only from $54.28! \| first editions
10	Multinational marketing management more books like this by Warren J. Keegan see all copies from $1.99! first editions \| SVS
11	Outlines & Highlights for Global Marketing by Keegan, ISBN: 0130669989 more books like this by Textbook Reviews Cram101 Textbook Reviews, Warren J Keegan, Mark C Green Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook. see all copies from $25.14! new only from $25.14! \| SVS
12	Global marketing management : a European perspective more books like this by Warren J. Keegan, Bodo B. Schlegelmilch see all copies from $84.95! new only from $84.95!
13	Case studies in the management of economic development more books like this by Warren J. Keegan see all copies from $12.50!
14	Judgements, choices and decisions : effective management through self-knowledge more books like this by Warren J. Keegan see all copies from $27.49! first editions
15	Multinational Product Management: Proceedings more books like this by Warren J. Keegan, American Marketing Association, Marketing Science Institute see all copies from $27.00!
16	Globales Marketing-Management by Warren J. Keegan see all copies from $79.77! new only from $79.77!

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