BOOKS by Erdener Kaynak

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1	International Retailing Plans and Strategies in Asia more books like this by John Dawson, Erdener Kaynak, Jung-Hee Lee add to wishlist Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. "International Retailing Plans and Strategies in Asia" examines the strategies of Western retailers entering into Asian markets and provides specific ... see all copies from $19.00! new only from $19.98! \| SVS
2	The Consumer . . . or Else!: Consumer-Centric Business Paradigms more books like this by Camille Passler Schuster, Donald Dufek add to wishlist Doing business in today's economy and surviving requires a new paradigm. What is at the center of this new approach to doing business? The Consumers - the ultimate power resides solely with the consumer. Shows what this change means and how, and why, business must adapt to succeed. see all copies from $7.16! new only from $38.79!
3	European Perspectives in Marketing more books like this by Erdener Kaynak (Editor) add to wishlist Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor: "Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European ... see all copies from $1.99! new only from $3.53! \| SVS
4	The Eight Core Values of the Japanese Businessman more books like this by Yasutaka Sai, Erdener Kaynak add to wishlist The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business ... see all copies from $4.07! new only from $41.88!
5	Marketing Issues in Western Europe: Changes and Developments more books like this by Erdener Kaynak (Editor), Frederic Jallat (Editor) add to wishlist Be prepared for the differences in marketing across European borders!Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. ... see all copies from $3.45! new only from $3.45!
6	International Negotiating more books like this by Michael Kublin, Erdener Kaynak add to wishlist Here is a framework for understanding new negotiating environments. International Negotiating covers the entire international business negotiating process, beginning with the initial planning and preparation that precede face-to-face meetings. In today's global economy, cross-cultural expertise limited to one country is no longer sufficient. An ... see all copies from $1.99! new only from $98.42! \| first editions
7	Economic Dynamics in Transitional Economies: The Four-P Governments, the Eu Enlargement, and the Bruxelles Consensus more books like this by Bruno S Sergi add to wishlist This book examines the economic dynamics of Central and Eastern European post-Communist countries. It illuminates the paths these countries are taking toward restructuring their markets, increasing international trade, and bettering their connections with the European Union and other countries. Beginning with a comparative analysis of the three P ... see all copies from $8.95! new only from $24.98! \| first editions
8	Strategic Management in Central and Eastern Europe more books like this by Peter Geib (Editor), Lucie Pfaff (Editor) add to wishlist Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The book focuses on the strategic perspective of ... see all copies from $7.88! new only from $36.66! \| SVS
9	Euromarketing and the Future more books like this by Erdener Kaynak, Lynn R Kahle (Editor), James Warsaw (Editor) add to wishlist Euromarketing and the Future helps to chart a course for success through the diverse and challenging European Markets. Accounting for the varying nature of cultural and business practices throughout Europe, the book helps practitioners to develop an integrated marketing policy which will work in each geographical area. The book through the use of ... see all copies from $15.99! new only from $24.98!
10	Contextual Management more books like this by Raghbir S Basi, Erdener Kaynak add to wishlist Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and others. In response to this need, Contextual Management: ... see all copies from $28.52! new only from $28.52! \| SVS
11	Expansion or Exodus: Why Do Russian Corporations Invest Abroad? more books like this by Kari Liuhto (Editor) add to wishlist Since the collapse of the former Soviet Union, tremendous changes have taken place in the Russian Federation's trade relationship with other countries - especially with former allies. "Expansion or Exodus" examines how and why Russian corporations invest outside the country and why most of that money remains abroad as the growth and performance of ... see all copies from $10.99! new only from $20.14!
12 view cover	International Business Teaching in Eastern and Central European Countries more books like this by George Tesar, Erdener Kaynak add to wishlist Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, ... see all copies from $8.27! new only from $8.27!
13	Global Perspectives in Cross-Cultural and Cross-National Consumer Research more books like this by Erdener Kaynak, Lalita Manrai add to wishlist Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not ... see all copies from $50.00! new only from $85.65! \| first editions
14 view cover	Sociopolitical Aspects of International Marketing more books like this by Erdener Kaynak (Editor) add to wishlist Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical ... see all copies from $1.99! new only from $97.04! \| first editions \| SVS
15 view cover	Multicultural Behavior and Global Business Environments more books like this by Erdener Kaynak, Kamal Dean Parhizgar (Editor) add to wishlist Resolve cross-cultural communication issues with your business suppliers, customers, and staff! Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers ... see all copies from $31.49! new only from $66.46!
16 view cover	Russian Corporations more books like this by Erdener Kaynak, Andrei Kuznetsov add to wishlist Do you understand what it takes to conduct business successfully in the new Russia?The large-scale market reforms that revolutionized Russian business are now nearly a decade old. In this period, as editor Andrei Kuznetsov puts it, "The Russian economy has acquired some intriguing characteristics that affect any firm or person wishing to do ... see all copies from $14.14! new only from $36.66!
17 view cover	Cross-National Consumer Psychographics more books like this by Lynn R Kahle, Erdener Kaynak add to wishlist What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why." Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, ... see all copies from $40.75! new only from $40.75!
18 view cover	Food and Agribusiness Marketing in Europe more books like this by Erdener Kaynak, Matthew Meulenberg (Editor), Matthew Muelenberg (Editor) add to wishlist This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, ... see all copies from $20.00! new only from $45.66! \| SVS
19 view cover	New Product Development: Successful Innovation in the Marketplace more books like this by Michael Z Brooke, Erdener Kaynak, Nicholas L Mills add to wishlist New Product Development will help companies overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product ... see all copies from $35.00! new only from $41.88! \| SVS
20 view cover	Guide to Software Export more books like this by Roger A Philips, Erdener Kaynak add to wishlist An ideal reference source for CEOs, marketing and sales managers, sales consultants, and students of international marketing, Guide to Software Export provides a step-by-step approach to initiating or expanding international software sales. It teaches you how to examine critically your candidate product for exportability; how to find distributors, ... see all copies from $98.42! new only from $98.42!
21 view cover	An International Accounting Practice Set more books like this by David R Peterson, Erdener Kaynak, Nancy E Schendel add to wishlist In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first ... see all copies from $11.96! new only from $41.88!
22 view cover	Cross-National and Cross-Cultural Issues in Food Marketing more books like this by Erdener Kaynak add to wishlist Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at ... see all copies from $56.40! new only from $56.40!
23 view cover	Guanxi more books like this by Y H Wong, Erdener Kaynak, Thomas Leung add to wishlist Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, "personal relationship" or "connections"--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, ... see all copies from $46.80! new only from $46.80!
24 view cover	Strategic Global Marketing: Issues and Trends more books like this by Erdener Kaynak (Editor) add to wishlist Gain a competitive edge in global marketing with this informative guide. It provides access to practical and sometimes comparative information on specific aspects of marketing in a range of countries and geographical regions. see all copies from $15.95! new only from $57.08! \| SVS
25 view cover	Marketing in Central and Eastern Europe more books like this by Erdener Kaynak, Jan Nowak (Editor) add to wishlist Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries'marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. ... see all copies from $17.08! new only from $98.42!

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