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The Art of the Start: The Time Tested, Battle-Hardened Guide for Anyone Starting Anything
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Guy Kawasaki
A new product, a new service, a new company, a new division, a new anything--where there's a will, here's the way, with Kawasaki's essential steps to launching one's dreams.
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Presentation Zen: Simple Ideas on Presentation Design and Delivery
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Garr Reynolds, Guy Kawasaki (Foreword by)
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net -- presentationzen.com -- shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way ...
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Guy Kawasaki
Kawasaki--entrepreneur, venture capitalist, and irreverent pundit, and author of the bestselling "The Art of the Start"--has compiled his best wit, wisdom, and contrarian opinions in this work that shows readers how to ignore fads and foolishness while sticking to commonsense practices.
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Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
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John Jantsch, Guy Kawasaki (Afterword by), Michael Gerber, M.D. (Foreword by)
Talks about duct tape marketing, a small business marketing programme to treat marketing as an integrated system. This system includes a series of steps and strategies that various businesses, regardless of size can use to produce stunning returns from a consistent marketing effort.
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Andy Sernovitz, Seth Godin, Guy Kawasaki
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through ...
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Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services
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Gary Kawasaki, Michele Moreno, Guy Kawasaki
The former "chief evangelist" of Apple and a maverick business strategist is back, this time using his battle-tested lessons to help revolutionaries--entrepreneurs, engineers, inventors, product managers, and small business owners--become visionaries.
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In Pursuit of Elegance: Why the Best Ideas Have Something Missing
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Matthew E May, Guy Kawasaki (Foreword by)
May delivers a fresh, compulsively readable narrative of the elusive element behind so many innovative breakthroughs, in fields ranging from physics and marketing to design and popular culture.
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Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
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Pamela Slim, Guy Kawasaki (Foreword by)
Inspired by reader submissions to her blog Escape from Cubicle Nation, Slim provides everything one needs to consider before making the decision to become self-employed, from the nuts and bolts of starting a business to a full discussion of the emotional issues involved.
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The Plan-As-You-Go Business Plan
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Tim Berry, Guy Kawasaki (Foreword by)
Build Your Plan-Build Your Business The plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that ...
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Creating Customer Evangelists: Profit from Turning Loyal Customers Into a Volunteer Sales Force
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Ben McConnell, Jackie Huba, Guy Kawasaki (Foreword by)
Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.
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Rules for Rebolutionaries
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Guy Kawasaki (Foreword by), Gary Kawasaki, Michele Moreno
Kawasaki, who has worked as a venture capitalist in Silicon Valley, presents inspirational and irreverent guidance to help businesspeople excel by finding a market niche for their ideas, assuming decision-making roles, and working like fiends.
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How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
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Guy Kawasaki, Tom Peters (Foreword by)
The author, former director of Apple Computer's software product management, believes that competition offers a way to surpass oneself , but easily becomes an obsession tha can lead to tragedy. He professes that the path to success involves a light, penetrating touch similar to that of aikido, a Japanese martial art that overpowers brute strength ...
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Selling the Dream
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by
Guy Kawasaki
Presents a new approach to selling - "evangelism", which aims to change passive customers into zealous advocates by converting them to your product. Drawing on his experience at Apple computers, Kawasaki shows how any sales person can turn his product into a cause and his customers into converts.
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Hindsights: The Wisdom and Breakthroughs of Remarkable People
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Guy Kawasaki, Richard Nelson Bolles (Foreword by)
Thirty answers--from people of all walks of life--to the question "What have you learned from your life that you would like to share with the next generation?" provide a forum for self-exploration and motivation. Tour.
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The Macintosh way
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Guy Kawasaki
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
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Guide to Microsoft Windows Me
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Guy Kawasaki (Foreword by), Rich Levin
Featuring full-color photos and illustrations, expertly written text, and helpful diagrams and charts, this new title shows how to improve a computer's performance with Microsoft Windows Millennium.
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The iMac Book
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Don Rittner, Guy Kawasaki (Foreword by)
A contributor to many national computer magazines teaches how to operate the new iMAC to its fullest capacity and reveals how it functions as a PC. Contains a handy tear-out card sharing shortcuts, tips, and tricks on enhancing performance.
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Beyond Software Architecture: Creating and Sustaining Winning Solutions
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Luke Hohmann, Martin Fowler (Foreword by), Guy Kawasaki (Foreword by)
At last, a book that provides the software engineering community with a clearer understanding of the business value of software architecture. There are currently a significant number of books on creating, documenting, and implementing software architecture, but precious few resources have addressed how to build a software architecture that aligns ...
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Selling the Dream: How to Promote Your Product, Company, or Ideas and Make a Difference Using...
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Guy Kawasaki
Arguing that the latest approach to selling is Evangelism - changing passive customers into zealous advocates by converting them to your product - this book shows how any salesperson can turn their own customers into converts. Guy Kawasaki is the author of "The Macintosh Way".
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Daring Visionaries: How Entrepreneurs Build Companies, Inspire Allegiance, and Create Wealth
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by
Raymond W Smilor, Guy Kawasaki (Foreword by)
Daring Visionaries contains the practical secrets that have given some entrepreneurs phenomenal success. Ray Smilor, Vice-President of the Kaufman Center for Entrepreneurial Leadership, discovers the spirit which drives successful entrepreneurs to overcome obstacles, persist in the face of adversity and succeed in a hostile market-place. ...
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Computer Curmudgeon
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by
Guy Kawasaki
This book is the ultimate collection of Macintosh Conventional--and unconventional--Wisdom. A collection of Macintosh definitions and rules of thumb--humorous one-liners inspired by Ambrose Bierce. Includes reprints of Kawasaki's Mac'ser columns. (Hayden)
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Web Publishing for Teachers
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by
Bard Williams, Guy Kawasaki (Foreword by)
A must-have book that shows teachers how to set up, design, and publish Web pages for themselves and for their classrooms! -- Enables to set up, design, and publish Web pages for classroom use -- Addresses the need for classroom-based web activities that many educators feel unprepared to implement -- Included CD features easy-to-use web page ...
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Database 101
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Guy Kawasaki
Popular computer author and columnist Guy Kawasaki explains and illustrates the fundamental concepts of personal computer databases, starting with "What is a database?" and "Why would you use one?" and moving on to relational and multiple-platform databases and more. Includes a Mac disk containing demo versions of two database programs. 200 line ...
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MacWorld Discover Internet Explorer 3
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Scott Knaster, Shannon King-Rouse, Guy Kawasaki (Foreword by)
Written for millions of Macintosh users new to the Internet and the Web, this text shows the most used Explorer features in a practical way. The book features the "Six-Point Discover Book Advantage" - an interior feature set giving product knowledge in interesting ways.
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Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur
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James A Swanson, Michael L Baird, MBA, Ph.D., Guy Kawasaki (Foreword by)
Thinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first! The authors, both veterans of many start-ups, address topics vital to your start-up success, such as: Finding start-up opportunities Leaving your current employer but keeping your ideas Protecting your intellectual property Managing the ...
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