Kao, author of the "Business Week" bestseller "Jamming," argues in this provocative new book for a bold national strategy to regain this countrys innovation edge and to restore its preeminence in the 21st century.
In the bestselling "Jamming", John Kao explains that like musicians in a jam session, a group of business people can take on an idea, challenge one another's imagination, and produce an entirely new set of possibilities. This revolutionary vision shows how companies should be organized and managed using creativity.
In the first book in the exciting new BusinessMasters series, the CEOs and chief officers of innovation at Pfizer, DuPont, Rubbermaid, 3M, and General Electric reveal how their companies made it to the pinnacle of success. Featuring a Foreword by Tom Peters, the undisputed leader on the subject, "Innovation" brands the BusinessMasters series for ...
This collection of cases and readings explores the "social psychology" of entrepreneurship - the concepts, skills, and attitudes necessary for individual success.
No corporate asset today is at once so prized, and yet so poorly managed as the imagination and creativity of a company's people, But, at a time when companies have restructured themselves and improved quality, in the new competitive arena, the company that manages creativity most effectively performs best in the market. Ideas are the DNA of ...
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