BOOKS by John Philip Jones

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1	How Advertising Works: The Role of Research more books like this by John Philip Jones (Editor) add to wishlist John Philip Jones, bestselling author of What's in a Name? and When Ads Work, has edited an authoritative handbook of research procedures that determine effective advertising. All participants in the advertising process - clients, media and agencies - are fully represented in this volume. Chapter authors reflect a global mix of academic and ... see all copies from $42.80! new only from $60.42! \| SVS
2	What's in a Name?: Advertising and the Concept of Brands more books like this by John Philip Jones add to wishlist This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong ... see all copies from $1.99! new only from $38.49! \| first editions \| SVS
3	Philip Jones Griffiths: Vietnam at Peace more books like this by Philip Jones Griffiths (Photographer), John Pilger (Text by) add to wishlist Text by John Pilger and Philip Jones Griffiths. see all copies from $6.44! new only from $26.57! \| SVS
4	The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications more books like this by John Philip Jone, John Philip Jones (Editor) add to wishlist This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few ... see all copies from $24.06! new only from $91.94!
5	How Much is Enough?: Getting the Most from Your Advertising Dollar more books like this by John Philip Jones add to wishlist More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas. see all copies from $1.99! new only from $10.92! \| signed copies \| first editions \| SVS
6	How to Use Advertising to Build Strong Brands more books like this by John Philip Jones (Editor) add to wishlist Advertising's greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management, brand equity, new and mature brands, and'brand magic.' The brand magic is also extended in ... see all copies from $19.95! new only from $81.97!
7	Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths more books like this by John Philip Jones add to wishlist 'The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and ... see all copies from $34.87! new only from $63.12!
8	Advertising Organizations and Publications: A Resource Guide more books like this by John Philip Jones (Editor) add to wishlist John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations ... see all copies from $20.89! new only from $56.48! \| first editions
9	When Ads Work more books like this by John Philip Jones add to wishlist With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the weakest campaigns can actually cause sales to fall by more than 50 percent. see all copies from $1.99! first editions
10	Public finance and public choice more books like this by John G. Cullis, Philip R. Jones add to wishlist Are the way in which governments tax and spend efficient, and are they equitable? These questions are central to public sector economics and this second edition of Public Finance and Public Choice illustrates the controversies which surround them. This new edition continues to focus on both the social optimality and public choice approaches but ... see all copies from $29.87! new only from $70.33!
11	The Ultimate Secrets of Advertising more books like this by John Philip Jones add to wishlist * Does advertising work? * How does advertising work? * How much advertising works? * How can advertising be measured and made accountable? The last question effectively sums up the principal topic of this work. This accountability can only be answered by finding a way of calculating the financial return from advertising during a finite ... see all copies from $25.00! new only from $49.17! \| SVS
12 view cover	Does It Pay to Advertise?: Cases Illustrating Successful Brand Advertising more books like this by John Philip Jones add to wishlist see all copies from $1.99! new only from $54.86! \| first editions
13 view cover	International Advertising: Realities and Myths more books like this by John Philip Jones (Editor) add to wishlist In this comprehensive handbook of theory and practice of international advertising, the subjects are not treated in isolation, but rather linked to overall trends in business globalization. The contributors, representing academics and professionals from ten different countries, examine all aspects of international advertisng, from broad concepts ... see all copies from $68.09! new only from $68.09!
14	Microeconomics and the Public Economy: A Defence of Leviathan more books like this by Philip Jones, John Cullis add to wishlist Has the growth of the public sector and welfare economics created a Leviathan through which economic efficiency and individual freedom are crushed? The authors examine the debate over the public economy, scrutinizing such problems as constitutional bias, bureaucratic inefficiency and the relative efficiency of the private sector and public economy ... see all copies from $1.99!
15 view cover	Keynes's Vision: Why the Great Depression Did Not Return more books like this by John Philip Jones add to wishlist John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes' work, including the fiscal and monetary policies he recommended, together with a detailed ... see all copies from $137.74! new only from $137.74!
16 view cover	Microeconomics: A Journey Through Life's Decisions by John G. Cullis, Philip R. Jones add to wishlist Microeconomics; a journey through life's decisions starts with the important building blocks of microeconomic theory studied on all intermediate microeconomics courses, this text goes further than any other. It presents microeconomic theory as a debate, questions theoretical exposition, considers future developments and emphasises the social ... see all copies from $74.40! new only from $74.40!
17	The survey of building sites in the city of London after the Great Fire of 1666. vol1, Introduction more books like this by Peter Mills add to wishlist see all copies from $36.03! first editions

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