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BOOKS by Erich Joachimsthaler

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Harvard Book Review on Brand Management

Harvard Book Review on Brand Management more books like this

by Erich Joachimsthaler, Harvard Business Review, David A Aaker

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$3.91  

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Order this item today and it should be delivered to any address by Wednesday, December 24.

Leading minds and landmark ideas in an easily accessible format from the preeminent thinkers whose work has defined an entire field to the rising stars and who will redefine the way we think about business, "The Harvard Business Review Paperback Series" delivers the fundamental information today's professionals need to stay competitive in a fast ...

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Brand Leadership

Brand Leadership more books like this

by David A Aaker, Erich Joachimsthaler

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$4.29  

(used hardcover, see detail)*

Order this item today and it should be delivered to any address by Wednesday, December 24.

An exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world-based economy.

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Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy

Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy more books like this

by Erich Joachimsthaler

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$2.15  

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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music ...

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Brand leadership : building assets in an information economy more books like this

by David A. Aaker, Erich Joachimsthaler

This work conceptualizes "brand architecture", examining how brands relate to each other and the dawn of Internet branding. It draws on more than 300 case studies of brand strategy from leading firms such as Ralph Lauren Polo Sport and Virgin Airlines.

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Liderazgo de Marca

Liderazgo de Marca more books like this

by David Aaker

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$52.07  

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Order this item today and it should be delivered to any address by Wednesday, December 24.

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Hidden in Plain Sight How to Find and Execute Your Company's Next Big Grwoth Strategy

by Joachimsthaler, Erich other copies of this book

price: $13.00

Ships from DC, USA Order this item today and it should be delivered to any address by Wednesday, December 24.

Edition: advance reading copy Binding: SC Publisher: Harvard Business School Press Date Published: 2007

Description: F. pp. 288. read more

condition:

Book: Fine/Like New

 

seller information:

Name: ManofBooks, DC, USA

Reliability: High

new book

Marketing Auf Innovationskurs more books like this

by Döbert, Brigitte; Joachimsthaler, Erich other copies of this book

price: $85.15

Ships from GERMANY Order this item today and it should be delivered to any address by Wednesday, December 24.

Binding: Hardcover Publisher: Moderne Industrie Date Published: 2008 ISBN-13: 9783636031242 ISBN: 3636031244

Description: New. read more

condition:

Book: New

 

seller information:

Name: Bides - books - Germany, GERMANY

Reliability: High


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