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Marketing Madness: A Survival Guide for a Consumer Society
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by
Michael F Jacobson, PH.D., Ron Collins, Laurie Mazur
Michael F. Jacobson and Laurie Ann Mazur have produced the book on marketing mania in the United States and the deleterious effects it is having on our ailing culture. Beyond documenting the unholy alliance between corporations and Hollywood, the authors take up such disquieting issues as how marketers turn citizens into consumers, the quiet ...
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