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Jack Trout

Jack Trout is president of Trout & Partners, a worldwide marketing firm with headquarters in Connecticut and offices in 13 countries. With Al Ries, he coauthored the marketing classic "Positioning" and the bestsellers "Marketing Warfare" and "The 22 Immutable Laws of Marketing." Trout's books have been translated into 16 languages, including the "BusinessWeek" bestseller "The New Positioning". You can visit his Web site at www.troutandpartners.com. Steve Rivkin is a naming expert with Trout &...See more