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Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
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by
Robert Scoble, Shel Israel
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: "Naked Conversations". According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers meaningful dialogue. Devoid of corporate speak ...
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