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From starting with a team of three, innocent's smoothies, fresh juices and veg pots are now some of the most easily recognisable products on our supermarket shelves. innocent have gone from selling 20 smoothies on their first day in 1999 to two million a week in 2010. innocent are now an international brand, have won numerous awards, including the Quality Food and Drink Awards and The Grocer Gold Awards, and are stocked by over 10,000 retailers nationwide.