Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one ...
This fascinating autobiography details the life of powerhouse advertising genius Claude C. Hopkins, who notes, "This book is not written as a personal history, but as a business story. The chief object behind every episode is to offer helpful suggestions to those who will follow me." As practical as it is interesting, My Life in Advertising is a ...
This book chronicles the career of one of the most successful bandleaders of the 1920s and early 1930s -- jazz pianist Claude Hopkins, who defined a moment in American music with his melodious arrangements and soft swing beat.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
by
Claude Rister; C. M. Miller; Joe Archibald; Scotty Rand; L.P. Holmes; Tom J. Hopkins; Dewey Colvin; Charles D. Richardson, Jr...
other copies of this book
Binding: Softcover
Publisher: Magazine Publications, Inc.
Date Published: 1939
Description: Good. 8vo-over 7¾"-9¾" tall. Volume 31, No. 3, November 1939. (10 cent edition). Good copy, cover intact, in a plastic slip case. The cover has chipping and curling around the side edge, a staple near the lower corner. Pages tanning. Featured stories: "Ramrod of Gunman's Gulch, " Claude Rister; "Border Patrol Gunhawk, " C. M. Miller; "Boot Hill Pay-Dirt, " Joe Archibald; "Spur-Tripped, " Scotty Rand; ".45 Feud Buster, " L.P. Holmes; "Longrider Law, " Tom J. Hopkins; "Brother Rattler, " Dewey ... read more
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