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The Consultant's Guide to Proprosal Writing: How to Satisfy Your Clients and Double Your Income
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Herman Holtz
THE CONSULTANT'S GUIDE TO PROPOSAL WRITING Third Edition When clients make the decision to hire you, they are putting more than money on the line. They are also putting their company's future and its reputation in your hands. That's why your success depends on your ability to gain prospective clients' complete confidence, not only in the solutions ...
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How to Succeed as an Independent Consultant
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Herman Holtz
Readers of this guide are shown how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct- mail, and newsletters - with samples of ...
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The Concise Guide to Becoming an Independent Consultant
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Herman Holtz
All the latest information on consulting in one concise volume This new book is a revised and abridged edition of Herman Holtz's successful business book, How to Succeed in as an Independent Consultant, Third Edition, aimed at the young business person who is just embarking on a consulting career. Newly updated, this book covers current government ...
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The Business Plan Guide for Independent Consultants
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Herman Holtz
At last, a complete business plan guide just for independent consultants! ...And who better to write it than North America's No.1 bestselling author on consulting? Unlike most general business plan books that focus on raising capital and applying for loans, this unique do-it-yourself guide concentrates on defining services and products. Written ...
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Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
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Herman Holtz
This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail and newsletters, with samples of successful copy writing ...
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How to Start and Run a Writing and Editing Business
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Herman Holtz
Demonstrates how to sell writing and editing services to companies that require brochures, speeches, manuals, articles, reports, lectures and various forms of advertising. The text explains how to deal with composition and production through desktop publishing and word processing.
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Complete Guide to Consulting Contracts
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Herman Holtz
In this new edition, with the forms on disk, "The Complete Guide to Consulting Contracts" offers legal, binding, and enforceable agreements at the click of a button. Readers can use the built-in software or pull the forms up into popular word-processing packages. Either way, consultants can use more than 40 model agreements and clauses to ...
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How to Succeed as an Independent Consult
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Herman Holtz
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The Executive's Guide to Winning Presentations
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Herman Holtz
Intended to help executives and managers refine their presentation skills, this practical guide includes recommendations on presentation aids and equipment, explains how to cope with distractions and problems, and provides many examples and anecdotes.
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The Consultant's Guide to Proposal Writing: How to Satisfy Your Client and Double Your Income
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Herman Holtz
The most important skill an independent consultant can possess is skill in marketing. A revised and updated edition of a guide to proposal writing, this book shows how to write winning proposals and use them to best advantage. It incorporates new material on using a PC and available software for marketing consulting services generally and for ...
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The Independent Consultant's Brochure and Letter Handbook
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Herman Holtz
America's bestselling consulting author shows you how to create letters and brochures that get results! In The Independent Consultant's Brochure and Letter Handbook, nationally recognized business and consulting authority Herman Holtz gives you expert advice on how to produce letters and brochures that demand attention and get results. Packed with ...
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Databased Marketing
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Herman Holtz
As database marketing becomes a recognized necessity in marketing, its role as a major marketing tool grows. This guide explains the basics of a marketing database, and demonstrates how to use the versatility and technology offered by a database to gain market superiority.
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The Consultant's Guide to Proposal Writing: How to Satisfy Your Clients and Double Your Income
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Herman Holtz
A how-to guide that focuses on marketing strategies and tactics, detailing usefulness of proposals in marketing of consulting skills. The book offers training in the art of writing effective proposals, outlining typical proposal-writing problems, anticipation of the client's needs, and research, along with the most effective ways to use proposals ...
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The Business Writing Problem Solver: Instant Solutions for Every Business
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Herman R. Holtz
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Getting started in sales consulting
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Herman Holtz
The owner's manual for the independent sales consultant Aspiring sales consultants will learn the latest in presentation and training skills, designing and planning campaigns and special promotions, writing sales literature, arranging publicity, and much more. Herman Holtz (Wheaton, MD) is the author of the bestseller How to Succeed as an ...
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Expanding Your Consulting Practice with Seminars
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Herman Holtz
This how-to guide provides detailed explanations and suggestions covering all aspects of holding a seminar, from the original conception, to planning and designing, to marketing. Four types of seminars are covered: pure marketing seminars, self-promoted open registration, sponsor open registration, and the custom or contract seminar. Also included ...
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The Complete Work at Home Companion: Everything You Need to Know to Prosper as a Home-Based Entrepreneur or Employee
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Herman Holtz
Estimates show 14 million people work out of the home. For these home-based entrepreneurs and others, here is advice on configuring the most practical, efficient work-at-home office.
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Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses
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Herman Holtz
Now - America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog ...
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Beyond the Resume: How to Land the Job You Want
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Herman Holtz
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The Consultant's Guide to Hidden Profits: The 101 Most Overlooked Strategies for Increased Earnings and Growth
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Herman Holtz
A compendium of 101 tips for consultancy companies, which focuses on specific areas that can increase a firm's visibility and profits. It demonstrates how to avoid the common mistakes and omissions often made by independent consulting practices.
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Complete Work-At-Home Companion, Fully Revised and Updated Second Edition
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Herman Holtz
The author ofHow to Suceed As an Independent Consultant now presents a book that provides all the information one needs to know to successfully work at home. This new edition includes updated data on the increasing use of electronic networks and other solutions for home businesses.
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The Direct Marketer's Workbook
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Herman Holtz
This practical guide for direct marketing, particularly direct mail, surveys all aspects of the marketing process from creating an effective offer to computerizing the direct mail operation. It saves the marketer time and money by identifying sources for unusual premiums, suppliers of rare and unusual mailing lists, unique locations for trade ...
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The Consultant's Guide to Getting Business on the Internet
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Herman Holtz
This guide aims to show readers: how to find the right places on the Internet to make the right contacts for business services; how to solicit interest from potential clients; how to follow up with bids, quotations, proposals, or meetings; how to conduct yourself appropriately on the Internet ("Netiquette") and avoid being "flamed" for ...
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Secrets of Practical Marketing for Small Business
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Herman Holtz
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Speaking for Profit: For Executives, Consultants, Authors, and Trainers
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Herman Holtz
This is the first detailed guide that shows how to build a substantial second income or enhance a consulting practice as a public speaker. Written by a nationally known consultant and seminar leader, it provides the contacts, savvy, and skills needed to market your expertise as a public speaker. Contains tips on getting started and making contacts ...
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