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BOOKS by Geoff Hollister

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Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running more books like this

by Geoff Hollister

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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company.It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations.How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of ...

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