BOOKS by Donna L Hoffman

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Beyond the Basics: Research-Based Rules for Internet Retailing Advantage more books like this

by Donna L Hoffman (Editor), Thomas P Novak (Editor)

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"This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. ...

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